“Generosity” is the character of Ornellaia 2021 by Tenuta dell'Ornellaia, the “jewel” of the Frescobaldi Group, and the inspiring theme of Marinella Senatore, an Italian artist who works all over the world, creator of the “Raccolta d'Artista”, edition n. 16: a series of labels, a sculpture for Salmanazar (9 litres) and a site specific work. Some of the 110 large formats made unique by the works of Marinella Senatore and the unique example by Salmanazar will be sold by Sotheby's in an online auction between 22 May and 5 June 2024. For the sixth consecutive year the proceeds will be entirely donated by Proprietary association, Marchesi Frescobaldi, to the Solomon R. Guggenheim Foundation for the Mind's Eye program, which allows blind and visually impaired people to live the artistic experience through special paths. It includes verbal descriptions of works of art, sensory objects, creation of works of art, participatory activities and conversations to promote impressions, emotional connections and memories, the perception of which lasts over time. The original collages, handmade by the artist, will be the site-specific work that will enrich the precious Ornellaia art gallery. Finally, to share "Vendemia d'Artista" with your community of enthusiasts, this year too in each 6-bottle case of Ornellaia 2021, one is dressed with the special label signed by the artist.
In the works dedicated to Ornellaia 2021, Senatore used her artistic codes and translated the character of the wine into a universal language. The collages and "miniatures" are found in the labels that dress the 0.75 bottle, the 100 double magnums and the 10 Imperials, and in the sculpture dedicated to the unique Salmanazar. “I have observed and studied Ornellaia for a long time - explains the artist Marinella Senatore - the energy of the elements of nature, such as the sea, the wind, the stars, which are found here, combines with the energy of the people who work there, and creates correlations that are declarations of awareness: “empowerment of the human being”. The character "Generosity" passes through the concept, much loved by the artist, of "care" and donation and here the hands, an iconic element of Marinella Senatore, come into play. The profiles of the hands of the men and women who work daily on Ornellaia's excellence have been included in the collages created for the labels and become portraits and emotions. Dance is also an important code: dance is an archetypal gesture in which the community celebrates itself and Marinella Senatore wanted to represent this ancestral movement, citing the harvest festival, both through original scores and through dancing figures.
“Our identity is based on the place, on work, on being a team - underlines Lamberto Frescobaldi, president of Frescobaldi and part of the ownership - the 2021 character is born from the generosity of the land, of which the interpretation of the artist Marinella Senatore has revealed a further meaning: the generosity of the earth creates an ecosystem of which we are all part and it is significant for us that the end of harvest celebration is also part of its work".